This article explains how to create surveys directly from your AI assistant using the Model Context Protocol (MCP). What is MCP? The Model Context Protocol (MCP) is an open standard by Anthropic. It defines how AI assistants can communicate with external systems.

AI makes surveys and interviews more personal and efficient. At feedbk.ai, we use AI so that real people have a better user experience. But: What happens when AI bots themselves participate in surveys and corrupt the results?

For decades, product managers and market researchers have been trapped in the “Research Paradox.” You could either choose scale (sending a survey to 1,000 people but getting shallow “yes/no” answers) or depth (spending weeks interviewing 10 people to understand their “why”).

AI-moderated interviews are now a standard tool in modern market research as of 2026. They combine qualitative depth with quantitative scalability and automate large parts of the research process – from recruitment and execution to analysis. For European companies, data privacy (GDPR) and regional data sovereignty are particularly important.